Develop Lasting Relationships
The new digital landscape ushers in an entire new frontier on which to connect with your customers, fans and users. Meaningful, one-to-one relationships can be developed and fostered in ways that were previously unattainable.
However, this has forced many marketers to shift their thinking from a traditional sales focused strategy of planning and disseminating a one-to-many campaign to creating dialogs, inspiring conversations and promoting relationships on a one-to-one level.
Although that sounds great on paper, the execution of such strategies is much more complex. Now a marketer is faced with not merely managing static messages across a few select channels, but rather managing multiple conversations across a myriad of digital outposts and device platforms. From the digital “hub”, your website, to social outposts like Facebook and Twitter to the rapidly expanding mobile landscape, your messages need to be consistent, timely and engaging to ensure loyalty and success.
Keys to Developing Successful Digital Relationships
- Decide whom you want to engage with.
- Develop a plan to extend your relationships with those you already know as well as engaging those you don’t.
- Create a plan to foster the growth of these relationships. Digital dialogs dictate that you have to continually engage prospects and even existing customers to build loyalty awareness and ultimately drive lasting value and revenue.